About Us

Our Mission: Empower sustainable change in urban communities by addressing public safety challenges.

Who we are: Empower Initiative provides technical assistance using forerunning strategies, solutions, and trainings in order to reduce systemic issues that are negatively impacting our urban communities.

How it works

EI employs a three-pronged strategy in launching its projects: RESEARCH, DEVELOPMENT, & INITIATION.

Our Team

Gynelle McBride

Gynelle McBrideBio

Executive Administrator


Bill Cody
Bill CodyBio

Chief Operating Officer


Ben McBride

Ben McBrideBio







Advisory Board



Empower Initiative Events

Empower Peacemaking Training

Join a 2 week training module that will empower your capacity to mentor men and women exiting the cycle of violence. In Session 1, we will build your awareness around the Ceasefire strategy, implemented to reduce shootings and homicides in Oakland and position you to hear from previously-impacted voices. Session 2 involves a full-day training with our community partner, The Mentoring Center, to provide high-end training on evidenced-based strategies you can participate with. We will provide you with next steps and support your initiation to this much needed support. Breakfast and Lunch provided for both!

Register at empowerpeacemakers.eventbrite.com

Sponsored by PG&E

Tell us your story and let’s be friends!

If you or your family, church, organization or business is interested in learning more about how to participate in the Empower Initiative, leave us your information and we’d love the opportunity to share some time and conversation with you! Also, if you’d like to be added to our mailing address, please share your information as well.

Empower Initiative is a 501(c)(3) nonprofit organization. Donations are tax-deductible to the extent allowed by law. Tax ID #: 45-2402944


We now accept credit and debit card donations, through a service called Plastiq.*

*Fees may apply

If you prefer to mail a check, please make all checks payable to Empower Initiative

Mailing Address:
101 Broadway Suite 241
Oakland, CA 94607


Shine Some Light is the fiscal sponsor for Empower Initiative.

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